Recruitment of new employees

Use the video brochure for recruitment

Creativity breeds creativity. Therefore, optimizing both recruitment and marketing in an innovative way can create great value for your business. The video brochure takes seven-mile steps when it comes to presenting your business as innovative, modern and professional.

Optimize your recruitment easily and cheaply

Maybe you want to be stronger in your internal communication, in your recruitment processes, at job fairs, for job interviews or in connection with internships. Maybe you want to optimize your profile in relation to new employees, course participants or potentially new employees.


Creativity breeds creativity, and therefore it makes sense to have an innovative, modern and creative profile when you want to attract innovative, modern and creative employees. The video brochure creates storytelling through live images, and in this way your company is brought to life for the recipient of the video brochure already at the first meeting. At the same time, it is both an easy and inexpensive solution if you want to optimize your HR department's processes. The video brochure can also serve as an exclusive gift idea for employees, partners or customers you want to pamper.

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The classic brochure is easy to overlook

Modern man is overwhelmed with commercial offerings all the waking hours of the day. Advertising is simply inevitable. Which is smart reaction to this, our brains have learned to sort out unimportant impressions.



For example, it may be the distinctive sales voice that thunders out of your television during commercial breaks. It can be the many ad banners that fill the pages of your weekly magazine or in your Facebook feed. It can also be the advertisements that fall into your mailbox and that quickly smoke straight down to the waste paper. Surveys show that 92 percent of consumers daily ignore advertising completely.


The modern brain is not easy to fool, and therefore it pays to use other branding and recruitment options than the classic ones. The video brochure spoils the consumer with something else. Something new. If you want to play along with the modern premises, then a video strategy is the ambitious way forward - and the video brochure is a safe place to start.

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What exactly is a video brochure?

But what exactly is a video brochure, you might ask. Like the classic brochure, the video brochure is a physical reference product. It is therefore not a product that must be accessed through a phone, an iPad or the like.


The video brochure can be picked up in your hands right now and here. It can be unfolded. It can be closed again - just like the classic brochure. The difference is simply that the content does not have to be read. It must be experienced. In this way, the recipient can indulge in the vivid images, the streaming sound and the exciting experience. And this in a completely different way than what has been possible so far at eg conferences and fairs. The video brochure adds a whole new dimension to your business.


At the same time, the video brochure can store several different movies so you can show your recipient specifically targeted material. In a recruitment process, for example, it can be essential to present the company through core values. What do you emphasize? Which departments do you have? What tasks do you handle? How is the collegial unity? How is the tone in the office?


If, on the other hand, you want to brand a product, whether it is B2B or B2C, then the angle must of course be quite different. The video brochure opens up endless possibilities.

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We tailor the best video brochure for you

nord advertising specializes in video brochures and has a professional eye for both usability, aesthetics and the personal touch. In this way, the video brochure is adapted to your company's design look, so that your branding on the outside remains stylish and delicious. The video itself can be based on filmed material, animated material or a mixture of the two styles. In the same way, the physical shape is also very flexible, depending on what you want.


The cover can be the size of a business card, it can be in A5 format or it can be in A4 format. It can also be produced both with or without a look-up function. If you want a more experimental look, or perhaps would like to use the shape from your logo etc., the design can also be round, seven-sided or something completely different. It is only your ingenuity that sets the limits.


Dennis Bækgaard Stotz is marketing manager at nord advertising. He experiences the positive effect of the video brochure in relation to both internal communication, recruitment, job fairs and so on: “When we produced our latest video brochure as part of our HR optimization, we suddenly received many more and significantly better applications in our recruitment processes. At the same time, it has been clear that many of our customers have taken a different view of us. They are superpositive. They have not seen this kind of live marketing before, and therefore we become even more interesting to them, ”explains Dennis and elaborates:“ It does not take long to produce a video brochure once you have the right ideas. At the same time, it is a very inexpensive way to improve your communication. It's both easy and fast to get started marketing and recruiting through live images. ”


If you want to hear more about your company's opportunities to create vibrant and innovative marketing, call 2999 1794 or send an email to info@videobrochure.dk. First meeting is non-binding and free - and we promise you that it will not be boring.


We are looking forward to hear from you.

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